POPULARIZING
Scrabble letter values: P3O1P3U1L1A1R1I1Z10I1N1G2 = 26
Definition
POPULARIZING is the present participle of POPULARIZE.
verb POPULARIZE: cater to popular taste to make popular and present to the general public.
Synonyms of POPULARIZE: popularise, vulgarize, vulgarise, generalize, generalise