VULGARISING
Scrabble letter values: V4U1L1G2A1R1I1S1I1N1G2 = 16
Definition
VULGARISING is the present participle of VULGARISE.
verb VULGARISE: cater to popular taste to make popular and present to the general public.
Synonyms of VULGARISE: popularize, popularise, vulgarize, generalize, generalise